UTM

UTM Link Builder

Build Google Analytics-compatible campaign URLs with UTM parameters

UTMGA4Campaign Tracking

Base URL*

utm_source*

utm_medium*

utm_campaign*

utm_term (optional)

utm_content (optional)

Generated URL

Fill in the required fields.

About this tool

UTM parameters let GA4, Google Analytics, and other analytics tools attribute traffic to specific campaigns. This builder outputs a correctly-encoded URL you can paste anywhere.

How to use

Paste the base URL of the page you want to track.
Fill in utm_source (e.g. newsletter), utm_medium (e.g. email), utm_campaign (e.g. launch).
Optionally add utm_term and utm_content.
Copy the generated URL and use it in your campaign.

FAQ

Which fields are required?

Only utm_source, utm_medium, and utm_campaign are required. term and content are optional.

Does it URL-encode spaces and special characters?

Yes — all values are safely encoded, so "summer sale" becomes "summer%20sale".