Posts
Content Marketing Automation Without the Slop: Meet Bason
Bason is an AI content marketing tool for solo developers. It drafts blog and social posts on a set cadence, queues them for review, and never auto-publishes — keeping quality high.
The Bason
Product Update: Categories, Comments, and Likes
Assign one category per post and The Bason builds the category listing page for you. Scheduled publishing now requires a category, and readers can leave a like without signing in.
The Bason
How to Build a Content Calendar from Your Product Roadmap (A SaaS Founder's Guide)
How to Build a Content Calendar from Your Product Roadmap (A SaaS Founder's Guide)
The Bason
Content Freshness: Why Updating Old Posts Beats Writing New Ones
The highest-return content work is usually not writing another post. It is fixing the ones already ranking on page two.
The Bason
Sitemap, IndexNow, and Search Console: What Actually Gets Your Posts Found
Submitting a sitemap is not the same as being indexed, and being indexed is not the same as ranking. Here is what each mechanism actually does.
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Why Most SaaS Founders Stop Blogging After Three Posts
The pattern is remarkably consistent: three posts, then silence. The cause is not laziness or lack of ideas. It is a structural problem with how content work competes for attention.
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How to Turn Your Changelog Into SEO Blog Posts
Your changelog already contains everything a blog post needs. Here is a repeatable process for turning release notes into content that ranks.
The Bason